Short-form video has become an increasingly popular medium for marketers in recent years. With the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, businesses are now exploring whether investing in short-form video content is worth it. In this blog, we'll explore the benefits of short-form video and whether it's a worthwhile investment for businesses.
First, let's take a look at some statistics that illustrate the effectiveness of video content. According to a study by Wyzowl, 96% of people have watched an explainer video to learn more about a product or service. This shows that video content is an effective way to educate potential customers about your product or service. Additionally, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video, and 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video. These statistics highlight the power of video content to influence purchase decisions.
Furthermore, mobile video consumption is on the rise. According to a report by Cisco, mobile video traffic accounted for 60% of all mobile data traffic in 2020, and this number is projected to increase to 77% by 2025. Another report by HubSpot found that 90% of consumers use their mobile devices to watch video content. This highlights the importance of optimizing video content for mobile viewing and the potential for businesses to reach a wider audience through short-form video on social media platforms.
So, why invest in short-form video specifically? One of the main benefits of short-form video is that it is more likely to capture and hold viewers' attention. According to a study by Microsoft, the average attention span of a human has decreased from 12 seconds in 2000 to just 8 seconds in 2021. Short-form video content, which typically ranges from 15 seconds to 1 minute in length, is a perfect fit for this shortened attention span. By creating short, snappy videos, businesses can grab viewers' attention and deliver their message quickly and effectively.
Another benefit of short-form video is its shareability. Social media algorithms favor short-form video content, making it more likely to appear in users' feeds and reach a wider audience. Additionally, short-form video content is more likely to be shared by viewers, which can increase its reach even further.
Short-form video is also more cost-effective than traditional video content. Creating high-quality long-form video content can be a time-consuming and expensive process, requiring professional equipment and a team of editors. In contrast, short-form video content can be created quickly and easily using just a smartphone and some basic editing software. This makes it an attractive option for small businesses with limited budgets.
So, should you invest in short-form video? The answer is YES (!!!), if you want to reach a wider audience, capture viewers' attention, and influence purchase decisions. Short-form video is a versatile medium that can be used for a variety of purposes, including product demos, brand awareness, and customer testimonials. By creating short, snappy videos optimized for mobile viewing and social media platforms, businesses can connect with customers in a meaningful way and drive sales.
In conclusion, short-form video is a valuable investment for businesses looking to connect with customers in a digital age. By creating engaging, shareable videos optimized for social media and mobile viewing, businesses can reach a wider audience and influence purchase decisions. So, if you haven't already, it's time to start exploring the world of short-form video and see how it can benefit your business.